Andy Hedges, ACMA, GAICD, has extensive international experience in Consumer related businesses across both the Retail Property and Consumer goods sectors. Andy was the Director of Shopping Centre Management at Westfield / Scentre group for eight years. Prior to that he held a number of senior positions over a twenty-year career at UK listed international Consumer goods business RB plc, including General Manager RB Canada and SVP Regional Director ANZ. During his time at Westfield / Scentre Group he gained extensive experience in multi site operational management, being responsible for a portfolio of over 40 Shopping Centres that consistently delivered a high standard of Shopper and Retailer experience. In addition, through effective leadership Andy’s team delivered over a 200% increase in the Management Income and he was seen as a leader of the digital agenda within the business. During his time with RB plc he gained extensive experience in both the European and North American markets developing a strong understanding in the power of branding through consumer insights and behaviour.