Chris holds over 25 years’ experience as a CEO and Senior Manager, with an impressive track-record that boasts the resourcefulness to succeed across multiple industries, functions and international boundaries. His wide-ranging experience in the highly competitive FMCG and packaged media industries spans both B2C and B2B.
With a strong understanding of how successful businesses operate, Chris has rebuilt and strengthened several iconic brands including Simplot, Twentieth Century Fox and Don. His management has generated substantial improvements to both the top and bottom line, achieved by leveraging core consumer insights and implementing effective systems to each business.
After reporting to boards and owners for the past 25 years, Chris decided to venture outside the corporate world to work with entrepreneurial businesses. He is driven by the opportunity to offer his vast experience and knowledge to help start-ups navigate their way to success.
Coming from a scientific background, Chris holds a Bachelor of Food Science and Technology Degree from the Royal Melbourne Institute of Technology, complemented by a MBA from Macquarie University.
Chris is a keen triathlete, having completed four Ironman Triathlons including the World Championships in Kona, Hawaii. He is currently based in Melbourne where he lives with his wife and two children.