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Chris McLean

Marketing Director

Melbourne

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Chris’s history ranges from strategy to delivery in all things Experience, Innovation & Digital. His speciality is in high-level marketing & digital strategy, understanding the consumer journey & buying behaviour and translating insights into actionable, creative and innovative digital assets.

From web, to mobile and interactive, Chris has a passion for cutting-edge ideas and finding the next game-changing Strategy for leading global brands.

Finding new ways to tell brand stories in the ever-changing digital landscape, he believes in a digital-first approach to business strategy. In the 21st century, digital is no longer a side-option at the buffet – it is the buffet!

Specialties: user experience, customer journey, brand stories, digital marketing, digital strategy, emerging technology, future trends, social media marketing, buyer psychology, consumer engagement, network science, brand design, creative execution.