Eitan Machover


Tel Aviv


Eitan Machover has over 30 years of business leadership experience. After receiving an MBA from Boston College, Eitan joined GE Corporate Audit Staff working with senior executives in various GE businesses around the globe. After 3 years, Eitan moved to GE Capital and served in a number of business development and M&A roles both in the US and in Europe. In 1997, Eitan moved to Paris to head the business development activities at GE Healthcare in Europe. After overseeing the acquisitions of both Elscint Medical Imaging and Elbit’s Ultrasound business (Diasonics), Eitan moved back to Israel in 1999, in order to lead their integration and the Israeli operation. In addition to his responsibilities within GE Healthcare, in 1999 Eitan became the National Executive for General Electric Israel, overseeing all of GE’s activities.

In 2003, together with 2 other GE executives, he established MediTech Advisors. As a founding partner, Eitan managed two U.S. based Medical Device Venture Funds with over $80m under management. Subsequently, in 2014 Eitan became the CEO of Wellsense, Inc. a US medical device company. Eitan is now the principal and owner of EM Advisory Service, Ltd. a boutique Non-Executive Directorship firm advising and mentoring a number of technology start-ups in the US and Israel. EMAS provides ongoing advice consistent with that of an independent board member while working with management teams in an executive advisory role.

Eitan has significant experience serving on a number of public companies’ boards such as Electra Real Estate Company (TASE), Related Commercial Portfolio, Ltd (TASE) and Medigus Ltd. (TASE and NASDAQ), as well as, private companies such as Epsilon Underwriting Ltd., Vestigo Ltd., MedyMatch and VVT Medical among others.

Since 2008, Eitan is a member of the Executive Board of Beit Hashanti, a non-for-profit organization providing a unique safe-house for thousands of runaway youths in Israel.

Eitan graduated from Emerson College in 1987 with a degree in Business Communications and an MBA from Boston College in 1989. Prior to that, Eitan was a lieutenant in the Israeli Air Force.