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Johanna Senior

Retail Expert

London

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Johanna Senior is a Fashion industry expert with over 20-years of experience working in leadership roles. An accomplished Product Development & Sourcing Executive and a main board director who has a track record of delivering profitable growth and product excellence on behalf of a portfolio of leading Brands and Retailers in international markets.

Johanna has spent her career working across all aspects of apparel product creation and the supply chain. She has worked at a global level spending several years in Hong Kong where she headed up a buying operation accountable for offices in HK, Jakarta and Shanghai. In a transition from brand to retail, she then moved to the US for a large global luxury womenswear business. Now based in the UK, her most recent positions were on the main board at Lyle & Scott Ltd and leading the global product creation and marketing team and UK sales at Ben Sherman.

Johanna champions the central role played by product development, merchandising and sourcing at the heart of a successful fashion brand and their critical impact on the bottom line. She has first class technical expertise across product creation, sourcing and the supply chain process and is financially astute, with a peerless network and excellent relationships within the global vendor base across all apparel, sportswear, accessories & footwear. A product visionary, advocating brand segmentation for global distribution, Johanna creates range plans, strategy’s and product fit for international market growth and is a skilled and experienced leader of cross functions within a brand/retailer with multi-cultured and located teams.

Johanna is a confident and flexible operator, authentic in person and intellectually robust, a problem solver who gets the job done, works collaboratively, at real pace and who always delivers. A leader who mentors, encourages partnership and entrepreneurialism, Johanna expects teams to focus relentlessly on the brand and end customer and to share an expectation of the achievement of the highest possible standards.

Johanna launched her consultancy in 2014 with an ambition to support fashion businesses to improve at both a strategic and operational level, whilst ultimately increasing profit.