Neil Cotton

Managing Partner



Neil has spent the last 30yrs helping companies around the world build and grow their brands and businesses. Over the years, Neil has held a number of executive leadership roles at WPP, IPG and Omnicom as well as successfully running his own consultancy.

Beginning his career in the UK, Neil went on to spend a decade working in NYC before moving to Asia in 2002. Over the 18yrs he’s worked in the APAC region Neil has lived in Hong Kong, Shanghai as well as Singapore where he resides today.

Neil has experience in a wide range of industries and geographies working with with large blue chip companies as well as startups and governments including: Asia Pacific Brewing, Audi, Bank of Singapore, BlackRock, Channel NewsAsia, Coca-Cola, Danone, Dell, Double Helix, Electrolux, EDB, Esta, Evian, Ferrero, FRANK, Garuda Indonesia, GSK, Heineken, HSBC, HTC, Infiniti Motors, Johnson & Johnson, Kusaga, LG, Li & Fung, Luma, Mars, MasterCard, Neutrogena, Nokia, OCBC, OMO, Pepsi, Plink, Qooco, Scoot, Shangri-La Hotels & Resorts, Space DC, StarHub, Sun Life Financial and Unilever.

Neil has been an occasional guest lecturer at INSEAD and a frequent industry commentator  on the creative and media industries. He is a a Brit who is a permanent resident of Hong Kong and Singapore where he lives with his wife and 4.5yr old son Charlie.