Robbin has 16 years experience in Media and Advertising, both traditional and digital. His career in media started in 2002 with RCTI, one of the biggest TV stations in Indonesia handling top agencies and brands. He expanded his experience to print media and then into an event management handling well-known brands like Astro, FIF and LG.
After a sabbatical year, he returned to media sales and switched to digital media in 2009. Robbin’s first exposure to Effective Measure, the leading Digital Audience Measurement company for emerging markets, was in 2010 and he joined them later that year, to commence their Indonesian operations from scratch to a 50% revenue increase in 2014.
Robbin’s specialties are digital media and digital advertising including programmatic media buying, content marketing, SEO /SEM, social media and web analytics, digital media sales & business development and effective media strategy and planning using innovative custom solutions. Further, he advises start-ups on leadership, business strategy and to how to drive sales and profitability.