Samantha is a highly-experienced commercial leader with 20 years’ experience in building and growing some of the world’s best known brands and businesses, including Nestlé, Heinz, Puma, Bendon Group and Levi Strauss & Co.
She has strong cross-functional credentials across marketing, sales management, business development and operations. Samantha has helped foster start-ups and led local, regional and global teams across a wide range of categories within FMCG, Retail, Fashion, Sport, Health and Lifestyle industries. Throughout her career, Samantha has also cultivated a strong network of highly-regarded professionals with world-class skills.
With an entrepreneurial mindset, Samantha has exceptional proficiency in creating and executing Growth Strategies (Retail, Wholesale & eCommerce), Go-To-Market Processes,
Brand Marketing (B2C and B2B), Lead Acquisition & Retention Programs, Digital Marketing/Social Media, Licensing & Sponsorship, Project & Stakeholder Management, Product Innovation, Retail Brand Presentation, PR, Events and Change Management.