Managing Director – Research
Vern is a strategic go-getter, experienced in integrated marketing and media planning, having managed single-handed a portfolio of brands at client side to developed successful media campaigns that helped brands regain leadership position, in both market share and mind share, at agency side.
Major in marketing, managed to horn her skill at Wall’s Malaysia (aka Streets) as the brand manager, first for Cornetto, eventually the entire portfolio including Magnum, Paddle Pop, Solero and Moo after a strong foundation at advertising agencies. One of the marketers who won numerous creative accolades within a year, being one of the very first who used mobile phone as a means of contest entry (more than 10 years ago!), Vern always pushes for innovation.
Promoted to be the Head of Media for Unilever Malaysia and Singapore, Vern led the annual brand planning sessions across the business for 5 years consecutively. Facilitated numerous brainstorm sessions, Vern continue to push media innovations which saw crowning Unilever as advertiser of the year, besides securing the best interest for brands in media as well as upskilling human capital in the rise of digital, at company and industry level.
Lives in Sydney for the last 4 years, Vern has immersed herself intensively with local knowledge by working with different agencies (global and local) and categories. She acquired the most sort after skill – strategic media planning where strategy and channel mix throughout the consumer journey was mapped out. From researching facts and nuances of an industry, digging insights from Google Analytics and DCM, Vern is obsessed in finding the root cause of an issue, before recommending any solution. Her wide range of media knowledge, from online to offline, across paid, owned and earned media, allows her to plan holistically for effective short and long-term solutions. With a track record of selling the first proposal to client, it’s a true testament that Vern always think and act like a growth hacker.